Amplify API

Outbrain management, powered by AI

Connect Outbrain through the Amplify API and manage Amplify promoted links, video, and display units from one workspace built for media buyers and programmatic teams.

Flowzer brings Outbrain into a unified ad operations layer so your team can monitor native distribution across the open web, launch campaigns faster, and act on AI recommendations without switching between native ad managers. Whether you run Outbrain Amplify placements or scale across multiple accounts, Flowzer keeps CPM, viewability, and reach efficiency visible alongside every other channel you manage.

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Why Flowzer

What you get with Outbrain

Unified Outbrain reporting

Pull campaign, ad set, and creative performance from the Amplify API into dashboards your team actually uses — alongside every other platform Flowzer supports.

AI-generated creative and copy

Turn a brief into platform-ready headlines, primary text, and creative variants tuned for Amplify promoted links, video, and display units, paused for review before anything goes live.

Proactive budget and bid alerts

Flowzer watches spend pacing and CPM, viewability, and reach efficiency around the clock, surfacing budget shifts and bid changes before Outbrain campaigns drift off target.

Built for programmatic buying and trafficking workflows

Role-based access, audit-friendly workflows, and cross-platform visibility mean media buyers and programmatic teams can collaborate on Outbrain without losing control.

AI optimization

How AI optimization improves your Outbrain ads

Flowzer's AI doesn't just manage Outbrain — it helps you spend smarter, test faster, and react before underperformance becomes expensive.

Catch underperformance early

Sharper Outbrain efficiency

AI tracks CPM, viewability, and reach efficiency across your Outbrain accounts and highlights where spend is under-delivering — so you fix problems while they are still small.

More tests, less copy-paste

Native creative, generated fast

One brief becomes Outbrain-ready headlines and copy — formatted for the platform's specs, paused until your team approves.

Holistic cross-channel view

See beyond a single ad manager

Compare Outbrain results against Google, Meta, retail media, and every other channel — so budget follows total performance, not platform silos.

The shift

Manual ad ops vs. AI-powered optimization

Same budget. Same team. Radically different outcomes when AI handles the repetitive work and surfaces what matters.

Without Flowzer
With Flowzer AI
ManualHop between 5+ ad managers to check yesterday's numbers
AI-poweredOne dashboard with every platform's performance in one view
ManualManually rewrite copy for each network's format and character limits
AI-poweredOne brief becomes platform-ready creative in seconds
ManualNotice a CPA spike on Tuesday — after the weekend overspend
AI-poweredGet alerted when pacing or efficiency drifts off target
ManualGut-feel budget shifts at month-end
AI-poweredData-ranked reallocation suggestions before budget is wasted
ManualLaunch campaigns one platform at a time
AI-poweredDraft paused, review-ready campaigns across channels at once

Outbrain + AI

What if Outbrain optimized itself — with you in the driver's seat?

Join the waitlist for Flowzer, a platform that unifies Outbrain with every other channel — AI drafts creative, monitors performance, and surfaces budget changes before campaigns drift.

  • Unified Outbrain reporting with every other platform
  • AI-generated copy tuned to native ad formats
  • Paused-by-default campaigns — you approve before anything goes live

Waitlist members hear pricing first

Capabilities

Built for Outbrain teams

Account connection via API

Securely link Outbrain accounts through the Amplify API with OAuth-based authentication and permission-aware access controls.

Campaign creation and editing

Draft, pause, and update campaigns targeting readers consuming editorial and publisher content — with changes synced back through the platform's native API objects.

Cross-channel performance view

Compare Outbrain results against other programmatic & enterprise channels to spot where insertion orders, audience segments, and cross-channel pacing is winning or underperforming.

AI optimization suggestions

Receive ranked recommendations for budget reallocation, creative refreshes, and targeting adjustments based on live Outbrain performance data.

Similar channels

Often managed alongside Outbrain

Platform coverage

Outbrain plus every other major ad platform

Outbrain is one of many channels Flowzer supports. Explore the rest of our integrations and see how they work together in a single dashboard.

FAQ

Outbrain questions

Does Flowzer connect to Outbrain through the official API?

Yes. Flowzer integrates with Outbrain via the Amplify API, using the platform's supported authentication and permission model so your data stays in sync with native campaign objects.

Can I manage Outbrain alongside other ad platforms?

Absolutely. Flowzer is built for multi-platform ad operations. You can manage Outbrain in the same workspace as Google Ads, Meta, TikTok, LinkedIn, and every other supported integration.

Will Flowzer create live campaigns without my approval?

No. Flowzer generates campaigns and creative in a paused, review-ready state. Nothing goes live on Outbrain until your team explicitly approves it.

Stop juggling ad managers. Let AI help.

Register interest for early access to Flowzer — a platform for Outbrain management, AI optimization, and every other channel you run, unified in one workspace.

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